A(n) _____ Is a Collaborativewebsite That Hosts the Collective Work

question 13

Multiple Choice

A(n) _____ is a collaborativewebsite that hosts the collective work of manyauthors.

• A)weblog
• B)wiki
• C)social networking site
• D)collocated site

Differentiate between gatekeeping, agenda setting, and framing, and understand their relevance in media relations.

Recognize the ethical considerations and challenges, including "pay for play," in global media relations.

Compare and contrast media relations strategies of significant political campaigns.

Identify challenges in global media relations and consider various impacting factors.

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Definitions:

Salience

Salience refers to the prominence or importance of an object, concept, or entity within a particular context.

Marketing

The process of promoting, selling, and distributing a product or service, including market research and advertising.

Commoditized

Refers to products or services that are perceived as interchangeable with others in the market, often leading to competition primarily based on price.

Functional Need

The basic requirement of consumers that prompts the search for products or services that can solve a specific problem or fulfill a need.