Which of the Following Is True of Offering Guarantees and Free

question 37

Multiple Choice

Which of the following is true of offering guarantees and free trials in persuasive messages?

• A) It always conveys a positive connotation that the purchase should be made.
• B) If used for free trials, there is a possibility of legal action against the seller.
• C) If terms of a guarantee are long or complex, they can be included in an enclosure.
• D) It deters the reader from personally checking out the product and comparing it with competing items.

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Definitions:

Sales Engineers

Professionals who combine technical knowledge with sales skills to provide advice and support on a range of products.

Selling Process

A series of steps taken by a salesperson to identify prospective buyers, communicate benefits, and facilitate a purchasing decision to close a sale.

Basic Techniques

Fundamental methods or procedures used in a particular field of activity or practice.

Handling Objections

A sales and negotiation technique that involves addressing and overcoming doubts or concerns expressed by a potential customer.