A New Product to Reduce Cholesterol Is on the Market

question 28

Multiple Choice

A new product to reduce cholesterol is on the market with a price that is higher than that of the competitors' products. Where should writers introduce price in their sales message?

• A) At the beginning, as an intention getter
• B) Late in the message, along with its benefits
• C) In the end, as the reason for taking action
• D) Throughout the message, as a central selling point

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Definitions:

Statistical Techniques

Mathematical methods applied to analyze, interpret, and make inferences from data.

Positive Statement

An objective statement that can be tested, based on factual information and data, without any value judgments.

Industrial Society

A society characterized by a reliance on mechanized labor to create material goods, often associated with a significant shift from agricultural to industrial economies.

Normative Question

A question that addresses what ought to be, focusing on subjective judgments or prescriptions about economic policies.