The Central Selling Point in a Sales Message

question 22

Multiple Choice

The central selling point in a sales message:

• A)appears only in the middle of the sales message.
• B)is always the price of the product.
• C)appears throughout the message as a common thread.
• D)is always a point of difference between products.

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Definitions:

Privacy Act

A law that governs the collection, maintenance, use, and dissemination of personally identifiable information by federal agencies.

Parental Consent

A legal requirement or procedure in research and education, ensuring that a minor's guardians agree to the participation of the child in a particular activity or treatment.

Standardization

The process of developing and implementing technical standards to ensure that different processes or products are consistent and compatible.

Experimental Conditions

The controlled settings and variables manipulated by researchers in an experiment to investigate their effects on outcomes.