Santosh, a Manager at a Computer Service Center, Has Drafted

question 40

True/False

Santosh, a manager at a computer service center, has drafted a sales letter to area businesses in which he has emphasized his central selling point- immediate, personal service-in each paragraph. To make the message effective, he should edit his message to include the idea of his central selling point in only one paragraph.

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Definitions:

Marketing Actions

Marketing actions refer to the tactics and strategies put in place by companies to promote and sell their products or services.

Develop the Research Plan

The process of outlining the steps and methodologies for gathering and analyzing data to answer specific research questions.

Primary Data

Facts and figures that are newly collected for the project.

Secondary Data

Facts and figures that have already been recorded prior to the project at hand.