Alicia Is Conducting a Study on Consumer Behavior

question 32

Multiple Choice

Alicia is conducting a study on consumer behavior. She needs to note the number of people who shop at a particular grocery store at a particular time during a weekday. She also needs to pay attention to their preferred brands of choice, the arrangement of items at the store, and the customer service they receive. This is an example of a(n) _____ study.

• A)observational
• B)normative
• C)experimental
• D)replication

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Definitions:

Generation Z

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The demographic group born during the post-World War II baby boom, approximately between the years 1946 and 1964.

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Seniority-based Pay

A compensation system where employees' wages or salaries are determined by their length of service or tenure within an organization, rather than performance.