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What actions can a negotiator take to respond to the other party's distributive tactics or "dirty tricks?"
Standardized Marketing
A marketing strategy that uses uniform campaigns and messages across different markets and regions, often utilized by global brands.
Political Structures
The organizational framework of a government, detailing how power is distributed (e.g., federal vs. unitary structure) and the branches of government (e.g., executive, legislative, judiciary).
International Expansion
The process by which a business extends its operations and market reach beyond its home country to enter and establish itself in foreign markets.
Market Segmentation
The process of dividing a target market into smaller, more defined categories based on characteristics such as demographics, interests, needs, or location.
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