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What is the danger about making assumptions to predict the other party's negotiating behavior?
SWOT Analysis
A strategic planning tool used to identify the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
External Environment
Factors outside an organization that can influence its operation, including economic, political, social, technological, and legal factors.
Situation Analysis
Second step in a marketing plan; uses a SWOT analysis that assesses both the internal environment with regard to its Strengths and Weaknesses and the external environment in terms of its Opportunities and Threats.
Marketing Planning Process
A methodical approach to planning marketing strategies and tactics, involving situational analysis, setting goals, defining strategies, budgeting, and monitoring.
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