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What is the central route to persuasion,as defined by Petty and Cacioppo?
Hypothesis
An educated guess or proposed explanation made on the basis of limited evidence as a starting point for further investigation.
Sick Leave Percentage
The ratio or percentage of an employee's work time missed due to illness.
P-value
The probability of observing a test statistic as extreme as, or more extreme than, the value observed under the assumption that the null hypothesis is true.
Sampling Variation
The variability in sample statistics from sample to sample due to randomness.
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