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Cruise Ships Are a Significant Source of Pollution of Ocean

question 12

True/False

Cruise ships are a significant source of pollution of ocean water.

Understand the concept of diffusion of innovation and its significance in marketing.
Identify and describe the categories of adopters in the diffusion of innovation process.
Explain the role of product characteristics (e.g., relative advantage, compatibility, trialability, observability, and complexity) in the adoption process.
Analyze how pioneer products change consumer behavior and create new markets.

Definitions:

Projected Sales

The estimated amount of sales revenue a company expects to earn in a future period, based on market analysis and sales trends.

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