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Describe the benefits of employing a mixed methods approach to research instead of using only a quantitative or qualitative method.Provide an example of when this research method might be more useful than one of the other two methods.
Competing Products
Products that are in direct competition with each other, usually within the same market category, offering similar features or benefits.
Prospect
A potential customer or client who has been identified as fitting a business’s target market criteria but has not yet been engaged or made a purchase.
Qualified Business
A company or individual that meets certain criteria or standards, making them a worthwhile or potential target for sales or marketing efforts.
Networking
The process of engaging with others to share information and build professional or social networks.
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