What Term Refers to an Assurance Made to Study Participants

question 10

Multiple Choice

What term refers to an assurance made to study participants that no one,including the researchers,will be able to link data to a specific individual?

• A)privacy
• B)anonymity
• C)confidentiality
• D)de-identification

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Definitions:

Trial Stage

A phase in product adoption or marketing where consumers are given the opportunity to try a product or service before making a purchase decision.

Hierarchy of Effects

A model in marketing that describes the stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally the actual purchase.

Adoption

The process of starting to use something new or integrating a new idea, habit, or technology into use.

Sampling

The process of selecting a subset of individuals or items from a larger population for the purpose of making statistical analysis.