In What Level of Measurement Can the Attributes Be Ranked?​

question 35

Multiple Choice

In what level of measurement can the attributes be ranked?​

• A)nominal
• B)ordinal
• C)interval
• D)ratio

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Definitions:

Consideration Set

A group of brands or products that a consumer views as viable options to fulfill a specific need or desire.

Subjective Attributes

Qualitative features or characteristics of a product or service that are based on personal opinions, tastes, and preferences.

Objective Attributes

The tangible and measurable features of a product, such as quality, price, and size, which can be directly compared across products.

Postpurchase Behavior

Consumer actions and attitudes after buying a product, including usage, evaluation, and the expression of satisfaction or dissatisfaction.