Mark Is Conducting a Survey of Purchasing Habits and Knows

question 40

Multiple Choice

Mark is conducting a survey of purchasing habits and knows that some of his questions may seem tedious and repetitive.He is concerned that respondents may be careless in their responding,so his best methodological choice is a(n) ____.

• A)e-mail questionnaire
• B)personal interview
• C)mail questionnaire
• D)drop-off survey

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Definitions:

Contingency

The dependence on chance or on the fulfillment of a condition; in management, it refers to the idea that there is no one best way to organize or lead, and that it will depend on various situational factors.

Networking

Networking is building and maintaining professional or social contacts to exchange information, support, and opportunities.

Referent Power

A form of influence based on the leader or influencer's personality and ability to attract followers through charisma, competence, or moral example.

Centrality

The importance or influence of a role or position within a network or system, often determined by the number of connections or dependencies.