The Probability of a Type I Error Is Equal to ____

question 15

Multiple Choice

The probability of a type I error is equal to ____.

• A)alpha
• B)1 - alpha
• C)2 * alpha
• D)alpha / statistical power

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Definitions:

Micro Variables

Small-scale factors that can affect a business or research outcome; often specific to a particular area or sector.

Demographic Variables

Characteristics of populations used in market research, such as age, gender, income, and education, to segment markets.

Global

Pertaining to or involving the entire world; often used in the context of businesses that operate internationally.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.