Using a Combination of Mobile and Database Technology,Pizza House Keeps

question 71

Multiple Choice

Using a combination of mobile and database technology,Pizza House keeps records of the pizza preferences of all its customers.When Sam orders from Pizza House,he only says "send me the usual" when he calls in his order;and hangs up.Accessing the database,the Pizza House worker knows his address,his usual order,and what credit card to bill.The streamlined ordering and fulfillment efficiency give the Pizza House __________.

• A)A strategic plan
• B)A strategic model
• C)A competitive advantage
• D)A sustainably business edge

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Definitions:

Behavioral Genetics

Quantitative study of relative hereditary and environmental influences on behavior.

Human Development

A multidisciplinary study of how people change and grow over the course of their lives, encompassing physical, cognitive, and socioemotional aspects.

Environment

Encompasses all the external physical and social conditions and influences affecting the life and development of an organism or population.

Heredity

The biological process through which genetic characteristics are transmitted from one generation to the next.