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Data warehouses that integrate data from databases across an entire organization are called ____________ data warehouses.
Horizontal Conflict
A dispute or disagreement that occurs between businesses operating at the same level in the distribution channel, such as two competing retailers.
Dual Distribution
A marketing strategy where a company uses two or more channels to reach its target market, often simultaneously selling through direct and indirect channels.
Distribution Coverage
Distribution coverage refers to the measure of how much of the target market has access to a company's products or services through its distribution channels.
Resale Restrictions
Limitations set by manufacturers or distributors that prevent retailers from reselling products beyond certain territories or to certain types of customers.
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