Methods for Calculating the Effectiveness or ROI of Search Engine

question 101

Multiple Choice

Methods for calculating the effectiveness or ROI of search engine marketing include all of the following except ________.

• A)market share
• B)changes in site traffic
• C)click-through rates
• D)purchasing behavior

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Definitions:

Committed Fixed Costs

Investments in facilities, equipment, and basic organizational structure that can’t be significantly reduced even for short periods of time without making fundamental changes.

Short Term

A time period typically lasting less than one year, used to evaluate financial performance, investments, and objectives that are expected to be achieved within a brief timeframe.

Step-Variable Cost

A cost that remains constant for a certain level of activity, but changes in step fashion once a certain threshold is surpassed.

Activity

An event that causes the consumption of overhead resources.