By Themselves,________ Do Not Measure the Financial Performance of an Ad

question 84

Multiple Choice

By themselves,________ do not measure the financial performance of an ad campaign.But they are useful for evaluating many of the decisions that go into a campaign,such as keyword selection and ad copy.

• A)Click through rates
• B)Cost of customer acquisition
• C)Keyword conversion
• D)Return on advertising spend

---

Definitions:

Telemetry Data

This entails the collection and wireless transmission of data from remote or inaccessible sources to an IT system for monitoring and analysis.

Active Sensors

Sensors that require an external power source to operate and can actively gather data about the environment.

Supply Chain Reaction Times

The time it takes for the elements within a supply chain to respond to changes in demand, supply, or other external factors.

Closed-Loop Systems

Systems designed to recycle or reuse resources or materials, minimizing waste and potentially returning them back into the supply cycle.