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PPC advertisers use each the following metrics to gauge the effectiveness of their campaigns except ________:
Gestalt Psychology
Early perspective in psychology focusing on perception and sensation, particularly the perception of patterns and whole figures.
Insight Problem Solving
An approach to problem-solving characterized by an abrupt realization of a problem's solution, often after a period of stagnation.
Kohler
Wolfgang Köhler, a figure in psychology, is best known for his contributions to the development of Gestalt psychology, which emphasizes a holistic approach to the study of human minds and behaviors.
Cognitive Maps
Mental representations of physical locations, helping an individual to navigate and understand spatial environments.
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