Marketers Use Blogs and Microblogs to Tell the Company's Story,position

question 48

True/False

Marketers use blogs and microblogs to tell the company's story,position a product,create brand identity,and differentiate from the competition.

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Definitions:

Excludable

A characteristic of a good whereby it is possible to prevent people from enjoying the good unless they have paid for it.

Club Goods

Goods that are excludable but non-rivalrous, where one person's use of the good does not reduce the availability to others but access can be restricted.

Public Goods

Products that cannot be withheld from anyone and whose consumption by one individual doesn't reduce availability for others.

Wild Salmon

A type of salmon that is born and spends its life in natural bodies of water, as opposed to being raised in captivity or fish farms.