Examlex
A key mobile strategy being used by Macy's and other retailers across the country is to grow their SMS database by offering customers coupons and other promotions via YouTube videos.
Prevention
A concept borrowed from the fields of physical disease, public health, and epidemiology and applied to mental disorders by community psychology. There are three categories of prevention activities: primary prevention, secondary prevention, and tertiary prevention.
Promotion
The act of advancing someone's position or rank, or the process of encouraging the sales, recognition, or enthusiasm for something.
Olds' Prenatal Early Infancy Project
A research initiative focusing on the effects of home visitation by nurses on maternal and child health and development.
PIMS Data
An empirical database used to analyze the determinant's success and failure of strategic business units, standing for Profit Impact of Market Strategies.
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