When Customers Interact with a Brand Using Their Mobile Devices,information

question 121

True/False

When customers interact with a brand using their mobile devices,information is collected about customers that can be used to optimize the interactions.

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Definitions:

Safety And Security

refers to the condition of being protected from or not exposed to danger or risk, and having one's basic human needs met.

Physiological Needs

Basic physical requirements including food, water, air, and shelter that must be met to maintain life.

Love And Belongingness

A human emotional need to be an accepted member of a group, as postulated in Maslow's hierarchy of needs.

Sexual Patterns

Typical behaviors, practices, or attitudes regarding sex, which can vary widely among individuals and cultures.