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SWOT Analysis
A strategic planning tool used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats related to a project or business venture.
Brand Logic
The rationale and strategic thinking behind a brand's creation, positioning, and market approach.
Non-marketing Benefits
Advantages or positive outcomes that accrue from a product, service, or activity not directly related to marketing efforts, such as customer loyalty or employee satisfaction.
Internal Buy-in
A term used in business to describe the process of getting support and agreement from all members within an organization for a project or initiative.
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