The Foursquare App Makes Use of a Mobile Device's GPS

question 60

True/False

The Foursquare app makes use of a mobile device's GPS system to determine the user's location.Foursquare uses consumer location information from a mobile device's GPS to target consumers with timely and relevant promotional messages.This is an example of location-based marketing.

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Definitions:

Combination Approach

A strategy that combines various methods, techniques, or practices to achieve a more effective outcome or solution.

Straight Salary

A fixed regular payment made by an employer to an employee, regardless of the employee's performance or hours worked.

Exclusive Distribution

A distribution strategy where a supplier grants exclusive rights to a single wholesaler or retailer to sell its products in a specific territory.

Intensive Distribution

Intensive distribution is a strategy where a company makes its product available through as many outlets as possible to maximize coverage and product availability.