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Unlike Pull-Through Ads That Appear Based on the User's Keyword

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Short Answer

Unlike pull-through ads that appear based on the user's keyword searches,________ ads use data about the person to determine whether the ad should appear.


Definitions:

Microsoft Office 2013

A version of Microsoft Office, a collection of productivity programs, which introduced new features and a modern interface.

Projects

Planned and structured efforts to achieve a specific goal, involving a series of tasks and resources over time.

Guidelines

Established instructions, rules, or principles designed to shape conduct or the execution of tasks.

PowerPoint

A slideshow presentation program developed by Microsoft, used for creating visual presentations comprised of slides.

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