There Have Been Many CRM Failures Reported in the Media

question 34

Multiple Choice

There have been many CRM failures reported in the media.Major issues relating to CRM failures include each of the following except _________.

• A)Customers rejecting loyalty programs or attempts to build loyalty.
• B)Failure to identify and focus on specific business problems that the CRM can solve.
• C)Lack of active senior management sponsorship.
• D)Trying to automate a poorly defined business process in the CRM implementation.

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Definitions:

Immigration

The action of moving to a foreign country or region with the intention of settling there, often driven by factors like economic opportunity, war, or persecution.

Rwandan Genocide

A mass slaughter in 1994 that resulted in the deaths of up to 800,000 Tutsi and moderate Hutu, in an ethnic conflict in Rwanda.

September 11 Attacks

The terrorist attacks carried out by al-Qaeda on the United States on September 11, 2001, involving the destruction of the World Trade Center in NYC and damage to the Pentagon.

Social Purpose

The intention to benefit society as a whole, typically guiding an organization or an individual's actions towards achieving socially beneficial goals beyond mere profit or personal gains.