Activities That Can Improve the IT-Business Alignment Include All of the Following

question 40

Multiple Choice

Activities that can improve the IT-business alignment include all of the following except ________.

• A)Senior management is committed to IT planning.
• B)CIO is a member of senior management.
• C)CIO understands business planning and CEO understands company's IT planning.
• D)All are activities that can improve the IT-business alignment

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Definitions:

Focused Marketing

A strategic approach where marketing efforts are intensely directed at a specific market segment or demographic, tailoring products and advertising to appeal to that group.

Institutional Markets

Markets where transactions occur between institutions such as businesses, governments, and non-profits, rather than between a business and individual consumer.

Finished Goods

Products that have completed the manufacturing process and are ready to be sold to customers.

Consumer Buying Process

The stages a consumer goes through when deciding to purchase a product, typically including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.