Which of the Following Is Described by Griffin Farley as a Plan

question 68

Multiple Choice

Which of the following is described by Griffin Farley as a plan not for the people you reach,but for the people they will reach?

• A)Proposition brief.
• B)Experience brief.
• C)Propagation plan.
• D)Creative brief.
• E)Propagation brief.

---

Definitions:

Cultural Relativists

Individuals or theorists who believe that the values and standards of cultures differ and deserve respect, arguing that no one culture's ethics or practices are superior to another's.

Multiculturalism

A social and political philosophy or policy that emphasizes the respect, acceptance, and preservation of cultural diversity within a society.

Principle of Utility

A principle in ethics and moral philosophy that actions are right if they are useful or for the benefit of a majority.

Utilitarians

Proponents of the ethical theory of utilitarianism, which proposes that the best action is the one that maximizes utility, typically defined as maximizing happiness and reducing suffering.