Skittles Determines That It Must Spend $100,000 in 2015 to Increase

question 27

Multiple Choice

Skittles determines that it must spend $100,000 in 2015 to increase its social media site awareness by 100 percent.This is an example of which of the following?

• A)Competitive parity method.
• B)Creative message strategy.
• C)Percentage of ad spend method.
• D)Center of excellence model.
• E)Objective and task method.

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Definitions:

Astronomy

The scientific study of celestial objects, space, and the physical universe as a whole, beyond Earth's atmosphere.

Treynor Measure

A performance metric that evaluates the returns of an investment portfolio or fund relative to its market risk.

Standard Deviation

A statistical measure of the dispersion or variability of a set of data points or investment returns around the mean.

Beta

A quantification of the risk and fluctuations experienced by a security or portfolio when compared to the general market.