Which of the Following Completes the Sentence,'The Target Audience's ________

question 40

Multiple Choice

Which of the following completes the sentence,'The target audience's ________ will include the market's social activities and styles,such as their level of social media participation,the channels they utilize and the communities in which they are active,and their behavior in social communities'?

• A)demographics
• B)social profile
• C)social media lifestyle
• D)geodemographics
• E)psychographics

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Definitions:

Customer Demographics

The statistical characteristics of a business's customers, including age, gender, income level, education, and other factors useful for market segmentation and targeting.

Psychographics

Psychographics pertain to the study of consumer behavior based on psychological traits, lifestyle choices, and personal values to inform marketing strategies.

Market

A place where people can sell goods and services (the supply) to people who wish to buy those goods and services (the demand).

Customer Mapping Process

A strategic approach to understanding the journey of the customer with a business, from initial awareness to post-purchase interactions, aiming to improve customer experience.