What Type of Segmentation Did General Mills Use When It

question 61

Multiple Choice

What type of segmentation did General Mills use when it launched QueRicaVida.com as an online platform for single moms?

• A)Geographic.
• B)Demographic.
• C)Psychographic.
• D)Benefit.
• E)Behavioral.

Comprehend the main goals of psychology (describe, explain, predict, and control behavior).

Recognize the importance of naturalistic observation and case studies in understanding behavior.

Describe the major perspectives in psychology and their focus areas.

Understand the process of operationalization in research.

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Definitions:

Homemade Furniture

Furniture created by individuals rather than manufactured by companies, often characterized by its unique design and the personal touch of its maker.

Used Lawn Mowers

Pre-owned machinery for cutting grass, subject to consumer rights and protections when sold in a commercial transaction.

Invitation Seeking Offers

An invitation to deal or an invitation to treat, where a party signals their willingness to negotiate the terms of a contract, but it is not yet a definitive offer.

Auction Without Reserve

An auction in which the item for sale will be sold to the highest bidder, with no minimum bid or reserve price set by the seller.