Examlex
What type of segmentation refers to segmenting markets by how consumers act with regard to a brand or a product category?
Product Variety
The range of different items or models that a company offers to meet diverse customer needs and preferences.
Omni-Channel Retail
A multi-channel approach to sales that aims to provide the customer with a seamless shopping experience, whether they are shopping online, by phone, or in a physical store.
Shopping Experience
Refers to the overall perception and satisfaction of customers when purchasing products or services, influenced by factors like customer service, store layout, and product availability.
Retail Storage
The space used to store merchandise in retail operations before it is sold to customers.
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