What Type of Segmentation Is Being Used When a Company

question 33

Multiple Choice

What type of segmentation is being used when a company markets to its 'heavy users'?

• A)Geographic.
• B)Demographic.
• C)Psychographic.
• D)Benefit.
• E)Behavioral.

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Definitions:

Health-Promotion Program

Initiatives or activities designed to enhance well-being and prevent disease through lifestyle and behavioral changes.

Proper Hand Washing

The practice of thoroughly cleaning hands with soap and water to remove dirt, germs, and bacteria, crucial for preventing the spread of infections.

Information Dissemination

The use of a variety of media to educate the public and raise awareness about the risks of particular lifestyle choices and personal behaviours, as well as the benefits of changing those behaviours and improving the quality of life.

Spiritual Health Assessment

An evaluation of an individual's spiritual well-being and how it affects their overall health.