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A Social Media Press Release Should Have All of the Following

question 39

Multiple Choice

A social media press release should have all of the following in addition to the typical press release content save which one?


Definitions:

Social Exchange Theory

A theory suggesting that human relationships are formed based on a subjective cost-benefit analysis and the comparison of alternatives.

Social Exchange Theory

A theoretical framework suggesting that social behavior is the result of an exchange process to maximize benefits and minimize costs.

Positives and Negatives

The favorable and unfavorable aspects or consequences of a situation or action.

Decision

The act or process of making choices or selecting options from a set of alternatives.

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