Recognizing the Ease and Speed with Which People Share Brand

question 13

Multiple Choice

Recognizing the ease and speed with which people share brand experiences,recommendations,and product-related opinions with others online,both negative and positive,led marketers to invent which of the following phrases?

• A)Word of mouse.
• B)'What Does the Fox Say?'
• C)Word of mouth.
• D)Ad equivalency value.
• E)None of the above.

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Definitions:

Brand Extension

The use of an existing brand name for a new product or category in the same brand portfolio.

Social Media Presence

The extent to which a brand or individual actively maintains profiles and engages with audiences across social networking platforms.

Customer Relationships

The dynamic interactions and experiences between a business and its customers, aiming to foster loyalty and satisfaction.

Word-Of-Mouth-Communication

The informal exchange of information, opinions, or recommendations about products or services between individuals, without paid advertising.