In a Social Network,people Show Their Loyalty Through Simple Acts

question 56

Multiple Choice

In a social network,people show their loyalty through simple acts such as 'liking' brands on their Facebook page or 'joining' a sponsored group.This type of loyal following in an online community is also known as which of the following?

• A)Message internalization.
• B)Return on emotion.
• C)Earned reach.
• D)Fandom.
• E)Brand engagement.

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Definitions:

Psychological Development

The ongoing growth and change in cognitive, emotional, and social capabilities and processes throughout a person's life.

Deficit Principle

A theory suggesting that a decrease in stimulation or input will cause humans to seek out more stimulation, to overcome the perceived deficit.

Satisfied Need

A requirement or desire of individuals or organizations that has been fulfilled.

Competitive Market

A market structure characterized by a large number of buyers and sellers, where no single party can dictate prices or terms of trade.