A Brand's Use of Social Networking to Build Earned Media

question 34

Multiple Choice

A brand's use of social networking to build earned media value is also known as which of the following?

• A)Rich Media.
• B)Skins.
• C)Statuscasts.
• D)Derivative Branded Content.
• E)Friendvertising.

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Definitions:

Convert Ammonia

The biochemical process of transforming ammonia into urea or other safe compounds for excretion, primarily occurring in the liver.

Disaccharides

Carbohydrates composed of two monosaccharides joined together, such as lactose, sucrose, and maltose, important in nutrition and metabolism.

Bile Secretion

The process by which the liver produces bile, a substance that helps digest fats.

Cystic Duct

A tube that transports bile from the gallbladder into the common bile duct and then into the small intestine.