Tide Had a Conversation on the Fly with Scandal Gladiators

question 15

Multiple Choice

Tide had a conversation on the fly with Scandal Gladiators by posting a message with a provocative image of a blood-stained blouse and the promise that Tide can get any stain out.They used the hashtag #gladiators to get viewers' attention.This short conversation is an example of which of the following?

• A)Message internalization.
• B)Real-Time marketing.
• C)Earned reach.
• D)Fandom.
• E)Brand engagement.

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Definitions:

IRI

An acronym for Information Resources, Inc., a market research company specializing in providing data, analytics, and insights to consumer goods companies and retailers.

Simulated Test Markets

A marketing technique used to gather information on consumer response to a product by creating a controlled environment that mimics actual market conditions.

Full-Scale Test Market

A method used in marketing to test the full market potential of a product or service in a specific geographic area or market segment.

Virtual Reality Testing

The process of using virtual reality technology to test and simulate environments, products, or experiences in a controlled, immersive setting.