Captain Morgan Developed a Mobile Social Game Called Captain's Quest

question 26

Multiple Choice

Captain Morgan developed a mobile social game called Captain's Quest that included geo-location technology incorporating Foursquare and QR code readers that unlocked virtual goods when barcodes on bottles of Captain Morgan were scanned.This is an example of which of the following?

• A)Plot placement.
• B)Game clutter.
• C)Transactional advertising.
• D)Gold farming.
• E)Advergame.

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Definitions:

Average Total Cost

The sum of all production expenses divided by the quantity of products made, indicating the per-unit cost.

Average Fixed Cost

The fixed costs of production (e.g., rent, salaries) divided by the quantity of output produced; these costs decline as production increases.

Average Variable Cost

Total variable costs divided by the quantity of output, showing the variable cost per unit of output.

Marginal Cost

The price to produce an additional unit of a product or service.