When Pepsi Buys Information on Its Competitors from a Syndicated

question 69

Multiple Choice

When Pepsi buys information on its competitors from a syndicated source for a SWOT analysis,it is conducting which of the following types of research?

• A)Ethnographic research.
• B)Social media research.
• C)Secondary research.
• D)Primary research.
• E)Observational research.

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Definitions:

Secondary Market

The financial market where investors purchase and sell securities they already own, as opposed to the primary market where securities are first issued.

Firms

Firms are business organizations engaged in commercial, industrial, or professional activities, typically comprised of a partnership or a corporation.

Primary Market

The financial market for new securities issues where corporations sell new stocks and bonds to the public for the first time.

Equity Offering

The issuance of new shares by a company to the public or to institutional investors to raise capital.