How Can Organizations Best Approach Social Media Listening

question 53

Multiple Choice

How can organizations best approach social media listening?

• A)Anecdotally,but not systematically.
• B)Systematically,but not anecdotally.
• C)Anecdotally or systematically,but not both.
• D)Anecdotally and systematically.
• E)Neither anecdotally nor systematically.

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Definitions:

Total Return

The overall financial gain or loss from an investment, taking into account both capital appreciation and dividends or interest.

Capital Gain

The profit from selling a capital asset for more than its purchase price.

Dividends

Payments made by a corporation to its shareholders from the earnings of the company, usually in the form of cash or stocks.