Which of the Following Best Defines the Term 'Reach

question 56

Multiple Choice

Which of the following best defines the term 'reach'?

• A)The number of people exposed to the message.
• B)The average number of times someone is exposed.
• C)The ability to draw repeat visits and to keep people.
• D)A comparison of how well different creative executions generate a response.
• E)The number of people exposed to an online ad who actually select to see it.

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Definitions:

Liquidated Damages Clause

A contract provision that establishes a predetermined amount of damages to be paid if one of the parties breaches the contract.

Material Breach

A violation of a contract's terms that is so substantial it fundamentally disrupts the contract's purpose, allowing the other party to terminate the agreement.

Difficult to Estimate

Refers to a situation, value, or outcome that is challenging to predict or quantify accurately due to varying factors or complexities.

Doctrine of Mitigation

A legal principle that requires a party suffering loss due to a breach of contract to take reasonable steps to minimize the damage or loss.