Which of the Following Best Defines the Term 'Frequency

question 58

Multiple Choice

Which of the following best defines the term 'frequency'?

• A)The number of people exposed to the message.
• B)The average number of times someone is exposed.
• C)The ability to draw repeat visits and to keep people.
• D)A comparison of how well different creative executions generate a response.
• E)The number of people exposed to an online ad who actually select to see it.

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Definitions:

Revenue Recognition

The accounting standard that identifies the exact circumstances where revenue is considered or documented.

Percentage of Completion

Percentage of completion is an accounting method used to recognize revenue and expenses of long-term projects proportionally to the work completed.

Realizable Revenue

The amount of revenue that is considered to be collectible from goods sold or services rendered.

Revenue Recognition

The accounting principle that income should be reported in the accounting period when it is earned, regardless of when the cash is received.