Which of the Following Best Fits the Return on Investment

question 46

Multiple Choice

Which of the following best fits the return on investment measure?

• A)Takes the gross revenue estimated minus the cost of the social media advertising program divided by the cost of the program.
• B)Employs statistical analysis to determine how sales trends shifted according to the timing of the social media marketing.
• C)Calculates the change in the probability of purchase based on the exposure.
• D)Calculates the difference between the cost to purchase a display ad on a site and the cost of the social media advertising program divided by the cost of the program.
• E)Assigns a financial value to the resources we use to execute a strategy,measure financial outcomes,and calculate the ratio between inputs and outcomes.

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Definitions:

Universal Grammar

A theory in linguistics suggesting that the ability to acquire language is innate and programmed genetically.

Predominant Influence

Predominant influence refers to the dominant effect or control one factor or entity has over others within a particular context or situation.

Shared Acquisition

The process by which individuals or groups collectively obtain knowledge, skills, or assets.

Symbolic Function

The ability to use a mental symbol, a word, or an object to stand for or represent something that is not physically present.