Which Model Is Exemplified If We Estimate That Dunkin' Donuts

question 14

Multiple Choice

Which model is exemplified if we estimate that Dunkin' Donuts earns $500,000 in gross revenue due to its Twitter presence,at a cost of $100,000 in time investment,the ROI for the microblogging activity is 400%?

• A)The return on investment model.
• B)The return of impressions model.
• C)The return on social media impact model.
• D)The return on target influence model.
• E)The return on earned media model.

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Definitions:

Time-Driven Activity-Based Costing

A costing method that assigns costs to products or services based on the estimated time required to perform activities and the rate at which those activities consume resources.

Order Fulfillment Department

A division within a company responsible for managing orders from receipt to delivery, ensuring products reach customers efficiently.

Capacity Analysis

The process of determining the production capacity needed by an organization to meet changing demands for its products.

Time-Driven Activity-Based Costing

A costing method that assigns resource costs directly to products or services based on precise measurements of how much time is needed for specific activities.