Which of the Following Descriptions Best Fits the Return on Target

question 69

Multiple Choice

Which of the following descriptions best fits the return on target influence model?

• A)Takes the gross revenue estimated minus the cost of the social media advertising program divided by the cost of the program.
• B)Employs statistical analysis to determine how sales trends shifted according to the timing of the social media marketing.
• C)Calculates the change in the probability of purchase based on the exposure.
• D)Calculates the difference between the cost to purchase a display ad on a site and the cost of the social media advertising program divided by the cost of the program.
• E)Assigns a financial value to the resources we use to execute a strategy,measure financial outcomes,and calculate the ratio between inputs and outcomes.

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Definitions:

Cortical Regions

Areas within the brain's cerebral cortex involved in various functions including sensory perception, motor control, and cognitive processes.

Amygdala

A set of neurons located deep in the brain's medial temporal lobe, involved in processing emotions such as fear and pleasure.

Mesolimbic Dopamine

Refers to the dopaminergic pathway in the brain that is primarily involved in the reward and pleasure centers, playing a key role in motivation and reward-seeking behaviors.

Organism Motivation

The internal and external stimuli that drive an organism to take action or exhibit behaviors towards achieving a particular goal.