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Market Segmentation
The process of dividing a target market into smaller, more definable categories based on characteristics such as demographics or consumer behavior.
Mobile Technology
Technologies related to portable computing devices such as smartphones and tablets that allow users to access services and information on the go.
Market-Product Combination
The pairing of a specific market segment with a particular product or service, tailored to meet the segment's needs.
Infomercials
Program-length (30-minute) advertisements that take an educational approach to communication with potential customers.
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