Which of the Following Kano Model Requirements Results in Dissatisfaction

question 42

Multiple Choice

Which of the following Kano Model requirements results in dissatisfaction when fulfilled and satisfaction when not fulfilled?

• A)must-be requirements
• B)one-dimensional requirements
• C)reverse requirements
• D)indifferent requirements

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Definitions:

Person Marketing

Use of efforts designed to attract the attention, interest, and preference of a target market toward a person.

Organization Marketing

Marketing strategy that influences consumers to accept the goals of, receive the services of, or contribute in some way to an organization.

Place Marketing

Attempt to attract people to a particular area, such as a city, state, or nation.

Marketing Mix

A foundational model in marketing consisting of four key components: product, price, place, and promotion, used to pursue marketing objectives.