In the Context of Technological Change, Which of the Following

question 8

Multiple Choice

In the context of technological change, which of the following statements is true?

• A) Email is the least tracked source of data analytics among marketers.
• B) The massive amounts of data available to companies cannot be used for predictive analytics.
• C) Email is the most widely tracked source of data analytics among marketers.
• D) Big data does not include data from social network interactions and things like GPS tracking.

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Definitions:

Weighted Average Cost of Capital

A calculation of a firm's cost of capital in which each category of capital is proportionately weighted.

Systematic Risk

The risk inherent to the entire market or market segment, which cannot be mitigated through diversification.

Financial Risk

The possibility of losing financial capital or value, including the risks from market movements, credit risk, liquidity risk, and operational risks faced by investors or companies.